Reach the important pages
Investigate broken paths, server responses and access restrictions that may affect discovery or crawling.
Technical SEO · iWebhacks
Build a stronger foundation for search.
Help search engines access and understand your important pages. I investigate technical barriers, prioritize the work and implement agreed fixes so your website can better support your content and customer journey.
Crawling · Indexing · Site structure · Performance · Verification
Your technical reviewExample checklist
Check the foundations in order.
Can the page be reached?Crawler access and response status.
AccessIs the intended page represented?Indexing directives and canonical signals.
IndexingCan the content be understood?Rendered text, links and page structure.
ContentDoes the experience work well?Mobile usability and performance.
ExperienceIllustrative review areas · Actual findings follow the audit.
Find the barriers behind the pages
Give your content a working foundation.
A useful service page still needs to be accessible, linked and represented correctly. Technical SEO examines how the website delivers its pages and whether its settings support the pages you want people to find.
Clarify the page signals
Review redirects, indexing directives and preferred URLs against the purpose of each page.
Improve the experience
Identify practical performance and mobile issues that affect how visitors use the site.
What the work can include
Technical priorities shaped around your site.
The review can focus on a specific issue, a WordPress website or a broader technical audit. We agree on coverage and implementation responsibilities before changes begin.
Crawling and server responses
Review robots.txt, relevant access restrictions, response codes and available crawl data. Investigate recurring server errors and important pages that cannot be reached reliably.
Indexing and canonical signals
Review noindex directives, canonical tags, duplicate URL patterns and available Search Console findings. Align the intended page signals with the site’s content and URL strategy.
Internal links and sitemaps
Check how visitors and crawlers reach priority pages. Review broken internal links, orphaned pages where identifiable and whether sitemaps reflect intended URLs.
Performance and mobile usability
Review available Core Web Vitals field data alongside diagnostic tests. Identify practical improvements to images, scripts, caching and layout while checking important interactions.
Rendering and structured data
Check whether important text and links appear in rendered pages. Review relevant structured data for validity and consistency with visible content.
Redirects and migration support
Plan URL mappings for agreed moves or consolidations. Review redirect destinations, internal links and launch checks when changing a site structure, domain or platform.
Turn findings into useful work
Fix the issues that matter first.
An audit should explain the problem, the affected pages and the proposed action. I group findings by likely impact, implementation effort and dependencies so the next steps are clear.
Some changes belong in WordPress. Others may need your hosting provider or developer. The roadmap identifies who needs to act.
- Evidence and example URLs for each priority finding.
- A proposed fix tied to the page or template affected.
- A practical order of work and implementation owner.
- Checks to confirm the agreed changes were applied.
- Follow-up observations using available search and site data.
WordPress implementation
Connect the recommendations to the platform.
WordPress settings, theme templates, plugins and hosting can all affect page delivery. I investigate the cause before changing settings and check the important pages and interactions after the agreed work.
Explore the case studies →How we work together
Investigate, prioritize, implement and check.
We define the review scope and the important pages first, then turn the findings into an agreed sequence of work.
Establish the baseline
Review the site, priority pages and available Search Console or server data.
Build the roadmap
Document the findings, proposed fixes and implementation dependencies.
Complete agreed changes
Apply scoped fixes with suitable backups and staging where available.
Check and monitor
Verify affected pages and interactions, then review available search signals over time.
Common questions
Before we start.
Is an audit enough, or will you implement the fixes?
The scope can include a focused diagnosis, a documented audit or implementation and verification. We agree on the deliverables and identify any work that needs your developer or hosting provider.
Why is a page missing from Google?
There can be several causes, including access problems, indexing directives, duplicate-page signals or content considerations. We investigate the specific URL and available Search Console evidence. Meeting the technical requirements does not guarantee indexing.
Will fixing technical issues guarantee higher rankings?
No. Technical work supports access, page understanding and usability, while search performance also depends on content, relevance and competition. We separate completed fixes from their observed search impact.
Do I need a perfect PageSpeed score?
The priority is a usable website and meaningful improvements for visitors. Diagnostic scores and real-user Core Web Vitals data answer different questions. A perfect test score does not guarantee rankings, and performance changes should preserve important site functions.
Do all 404 pages need redirects?
No. A removed page without a suitable replacement may correctly return a not-found response. Where a relevant replacement exists, a redirect may be appropriate. We review the page’s purpose and incoming links before deciding.
Can you help with a redesign or migration?
Yes. The work can include a URL inventory, agreed redirect mapping and checks before and after launch. Migration scope depends on the platform, size of the site and changes planned. Search visibility can fluctuate during a move.
What access will you need?
A review may need Search Console access and a crawl of public pages. Implementation may require WordPress, hosting or staging access, depending on the issue. We agree on the access needed and you retain ownership of your accounts.
Plan your next step
Find the technical work that matters first.
Tell me what is happening on your website and which pages matter to your business. Let’s identify the next useful improvements.
Discuss your technical SEO →