Focus on relevant demand
Choose search themes that fit your services and review available search-term data as the campaign runs.
Paid Search · iWebhacks
Connect relevant searches to a clear offer.
Reach people looking for the services you provide. I plan paid search campaigns around your offer, landing pages and measurable customer actions, with an agreed budget and a practical review process.
Google Ads · Search intent · Landing pages · Conversion tracking
From search to next stepExample concept
Search: a service that solves my problem
Illustrative ad messageThe service they need. A clear next step.
Explain what you offer, who it helps and how to enquire. Send the visitor to a page that carries the same message.
Relevant queryMatched landing pageTracked action
Illustrative campaign concept · No live placement or results are represented.
Make the journey work together
Plan beyond the click.
A click starts the visit. Your landing page needs to explain the service and make the next action straightforward. The campaign should also measure the actions your business values and use lead-quality feedback where available.
Match the message
Connect the ad’s offer to a landing page with useful details, relevant proof and a clear enquiry route.
Measure useful actions
Track agreed actions and distinguish an interaction, a lead and a confirmed business outcome.
What the work can include
Campaigns shaped around your services and resources.
We start with your offer, target market, landing pages and available budget. The scope can cover a campaign review, a new setup or ongoing management.
Campaign and account review
Review existing settings and available performance data, or plan a new Search campaign. Agree on priority services, locations, goals and budget assumptions.
Keywords and search themes
Research relevant searches and organize the campaign around distinct services or intent. Plan match types, exclusions and targeting settings for the agreed scope.
Ads and supporting assets
Write accurate ad messages that explain the offer and next step. Add relevant assets and review messaging against the landing page and platform requirements.
Landing-page improvements
Review the connection between the search, ad and destination. Scope improvements to service details, proof, mobile usability, forms and booking options.
Conversion tracking
Define meaningful actions and review or implement supported tracking. Check event accuracy and avoid treating duplicate events or button clicks as completed enquiries.
Testing and campaign refinement
Review available search terms, spend and conversion data. Refine exclusions, ads, bidding or landing pages based on the evidence and agreed management scope.
Reporting tied to decisions
Understand the spend and what it produces.
Campaign reporting should help you decide what to improve. I separate traffic measures from tracked actions and include lead-quality feedback when your team can provide it.
Revenue or return-on-ad-spend reporting needs suitable value and sales data. Where those details are unavailable, the report explains what can be measured.
- Spend: how much the platform spent during the review period.
- Search activity: relevant query patterns, clicks and available targeting data.
- Tracked actions: the defined conversion events and their recording limits.
- Lead quality: qualified enquiries or sales feedback where available.
- Next actions: changes proposed from the campaign findings.
Connect the campaign to follow-up
Make each enquiry easier to act on.
When someone submits a form or books a call, your team needs enough context to respond. Alongside the campaign, we can review enquiry fields, notifications and the handoff to the person responsible for follow-up.
Explore the case studies →How we work together
Agree on the scope. Launch with a review plan.
We confirm the offer, budget and measurement approach before launch, then review the evidence to guide the next changes.
Understand the offer
Clarify priority services, audience, coverage and the economics of an enquiry.
Plan and check
Agree on the campaign, ad spend and fees. Prepare ads, landing pages and tracking.
Start the campaign
Complete agreed checks and launch the approved setup, subject to platform review.
Review and improve
Assess spend, relevant traffic and tracked outcomes, then refine the campaign.
Common questions
Before we start.
How much should I spend on ads?
The starting budget depends on your market, services, competition and what a qualified enquiry is worth to the business. We review available estimates and agree on a testing budget. Estimates are planning inputs, not promised costs or results.
Is ad spend included in your fee?
Platform ad spend and service fees are separate and explained in the proposal. You retain ownership of your advertising account, and platform charges are paid through your account. Any landing-page or additional tracking work is scoped clearly.
Is a daily budget a strict daily spending cap?
For Google Ads campaigns using an average daily budget, daily spend can vary and some days may exceed the average. We review the applicable platform spending limits and budget settings when planning the campaign.
How quickly can paid search bring leads?
Ads can begin serving after the setup is eligible and approved, but enquiries depend on demand, competition, budget and the landing page. Early performance needs review, and no lead count, sales result or return can be guaranteed.
Do I need a separate landing page?
Not always. An existing service page may work if it matches the ad and has a clear next step. A dedicated page can be useful for a specific offer, audience or campaign. We review the destination before recommending a new build.
Can you review an existing Google Ads account?
Yes. The scope can include settings, targeting, ads, available search terms, landing pages and tracking. We document the priorities and agree on changes before implementation.
Will this improve my organic SEO rankings?
Paid search and organic SEO are separate channels. Ads can help reach relevant searches while the campaign runs. We can coordinate the page messaging and measurement with SEO work, but paying for ads does not buy organic rankings.
What access will you need?
Campaign work may need manager access to Google Ads and access to analytics or tag management. Landing-page changes may need WordPress access. We agree on the permissions required, and you retain ownership of your accounts.
Plan your next step
Find a practical starting point for paid search.
Tell me which services you want to promote, who you want to reach and how your website handles enquiries. Let’s review the offer, budget and next steps.
Discuss your paid search goals →