Reach relevant searches
Focus on the services, problems and buying questions that match what your business actually offers.
SEO · iWebhacks
Help the right customers find your business.
Your website should help people discover your services and take the next step. I bring together technical SEO, clear service pages and useful content to build search visibility around the enquiries your business wants.
Search strategy · Technical foundations · Content · Measurement
Your search planIllustrative example
Start with the pages that matter.
01
Understand the searchWhat is your customer trying to find or decide?
02
Build the right answerA useful service page with a clear purpose.
03
Check the foundationsAccess, indexing, internal links and mobile usability.
04
Measure the journeyRelevant searches, visits and enquiry actions.
The priorities depend on your website, services and market.
Visibility with a purpose
Give every search visit a useful next step.
Getting found is one part of the journey. Visitors also need to understand your offer, see why it fits their needs and know how to contact you. I review that whole path when planning the search work.
Make the offer clear
Give each important page a distinct purpose, helpful information and a natural route to related services.
Support the enquiry
Help visitors move from reading to a relevant enquiry with clear calls to action and straightforward contact options.
What the work can include
A practical SEO plan for the site you have.
Some websites need technical repairs. Others need stronger service pages or a more focused content plan. The starting point is a review of your site and available search data.
Search and service mapping
Identify customer questions and relevant search intent, then map them to existing or planned pages without creating unnecessary overlap.
Technical SEO
Review crawling, indexing, redirects, canonical tags, internal links and sitemaps. Check mobile experience, performance and structured data where relevant.
Service-page improvements
Refine page titles, headings, descriptions and copy so visitors can understand the service, its fit and the next step.
Useful supporting content
Plan answers to real research and buying questions. Update, consolidate or expand existing material when that offers more value than another new post.
Visibility where you work
For businesses serving defined areas, review business information, relevant location pages and Google Business Profile eligibility and setup.
Reporting that guides the work
Use available Search Console and analytics data to review search performance, important landing pages and enquiry actions. Tracking setup can be scoped where needed.
From audit to action
Know what to fix first and why.
A long list of issues only helps when it leads to useful changes. I organize recommendations around their likely value, effort and dependencies, so you can see where to begin.
The scope can cover a focused review, implementation or ongoing improvement, depending on what your site needs.
- A baseline of your current site and available search performance.
- Priorities tied to your key services and customer questions.
- A sequence of technical fixes and page improvements.
- Clear implementation responsibilities and agreed deliverables.
- A measurement plan and a review of what to improve next.
Connect discovery to follow-up
Make it easy to act on the attention you earn.
An enquiry is easier to handle when the right details reach the right person. Alongside search work, we can review your contact path and how your team receives and follows up on incoming requests.
Explore the case studies →How we work together
Start with evidence. Improve in stages.
We agree on the priorities and scope before implementation, then use what we learn to guide the next round of work.
Find the baseline
Review your services, website, search data and enquiry goals.
Set the priorities
Build a roadmap of technical fixes, page improvements and useful content.
Make the changes
Complete the agreed work and check the affected pages and search signals.
Review and adjust
Assess performance and enquiry data, then choose the next improvements.
Common questions
Before we start.
How soon can SEO bring enquiries?
The timing depends on your current website, competition, services and the changes required. Some improvements can be implemented quickly, but their search impact can take longer to assess. We agree on a review plan rather than promise a fixed ranking or lead count.
Do I need a new website?
We start with what you have. Many improvements can be made to an existing WordPress site. If the structure or platform limits the work, I will explain the options before recommending a rebuild.
Do I need to publish more blog posts?
Not always. Improving a service page, resolving indexing issues or updating overlapping content may be a better starting point. New content should answer a useful question and have a clear role.
Can you help with local SEO and AI search?
Yes, these can be included where they fit your business. Local work depends on the areas you serve and your business setup. AI search work focuses on useful, accessible source content and observable visibility; placement in a specific AI answer cannot be guaranteed.
What access will you need?
A review may need access to Search Console and analytics if you have them. Implementation may also need WordPress access. We agree on the required access and responsibilities for the scope.
How much does it cost?
The cost depends on the size of the site and whether you need an audit, implementation or ongoing work. After discussing your goals and reviewing the starting point, I provide a scoped proposal.
Plan your next step
Find the search work that matters first.
Tell me which services you want to grow, where you compete and what your website is doing today. Let’s identify a practical starting point.
Discuss your SEO goals →