Online retailers
Make categories easier to explore, product information more useful and the route to checkout clearer. Review the points where shoppers hesitate or leave.
Industries · Ecommerce & Packaging
SEO, websites and automation for ecommerce & packaging businesses.
Help buyers find the right products, understand your offer and take the next step—whether that is an online order, a wholesale enquiry or a request for a quote.
I help online stores and packaging suppliers connect search visibility, website improvements and business workflows around the way their customers buy.
Work directly with Jason. Start with your products, buyer journey and the problem you want to solve.
Built around how you sell
Online orders and wholesale enquiries need different journeys.
Packaging suppliers
Organise products around material, size, application and order requirements so buyers can evaluate suitable options and contact you with useful details.
Wholesale & B2B sellers
Support quote requests, trade enquiries and repeat purchasing with clear requirements, appropriate forms and an organised sales handoff.
Search visibility & acquisition
Reach buyers with a relevant offer.
Prioritise the products and categories that matter commercially. The search plan should reflect your available stock, service areas, margins and the information buyers need to make a decision.
Ecommerce SEO
Plan category and product-page optimisation around buyer intent, catalogue structure and useful internal links. Keep commercial pages focused on the products you actually sell.
Explore SEO →Technical SEO
Investigate crawl and indexing problems, canonical inconsistencies, broken destinations and catalogue URL patterns. Prioritise changes around the pages intended for search.
Explore Technical SEO →Content strategy
Plan buying guides and product-use content that answers genuine questions about materials, sizes, quantities and applications, with relevant links to the catalogue.
Explore Content Strategy →Paid search
Scope product or search campaigns around the available catalogue and commercial priorities. Agree budgets, landing pages, conversion measurement and reporting before launch.
Explore Paid Search →AI search visibility
Assess how clearly product categories, business information and useful buying content explain your offer. Monitor relevant visibility without promising inclusion or citations.
Explore AI Search Visibility →Local SEO where relevant
For businesses serving defined areas or offering a real showroom or collection point, build accurate location information into the wider search plan.
Explore Local SEO →Website & business systems
Connect the storefront to the work behind it.
A useful website needs more than traffic. Build a practical route from product discovery to order or enquiry, then connect the systems your team uses to handle the next step.
Web design & development
Improve category navigation, product information, mobile usability and enquiry forms. Scope custom features or checkout improvements around the platform and customer journey.
Explore Web Development →Automation workflows
Assess order notifications, wholesale enquiry routing and recurring administrative handoffs. Confirm triggers, supported connections, duplicate rules and failure handling before building.
Explore Automation Workflows →Funnels & CRM integration
Connect quote requests and trade enquiries to contact records, pipeline stages and follow-up tasks. Give the sales team the context needed for a useful response.
Explore Funnels & CRM Integration →Lead response systems
Acknowledge incoming wholesale or product enquiries, notify the right person and define the next action. Start with approved messages and a clear owner.
Explore Lead Response System →Digital architecture
Plan how the website, CRM, email and relevant business tools should connect. Catalogue, inventory or accounting integrations are assessed against available APIs and access.
Explore Digital Architecture →Optional AI engineering
Assess product-question assistance, enquiry summaries or draft replies where they are useful. Define reliable sources, review points and what happens when information is missing.
Explore AI Engineering →Relevant client experience
Ecommerce and packaging work with Smartbag.
SEO and Google Ads for a packaging business.
My work with Smartbag includes digital marketing, SEO and Google Ads management. Search work has included terms such as “paper bags”, “brown paper bags” and “wholesale paper bags”.
The case study includes the supplied campaign evidence and the context needed to interpret the reported figures.
Read the Smartbag case study →Start with relevant experience. Scope your own solution.
Product catalogues, fulfilment models and purchasing journeys vary. We use your business goals and data to identify the right priorities for your store or supplier website.
Automation, CRM integrations and AI features on this page are additional services that can be scoped for your business. They are not presented as features delivered to Smartbag.
Browse more client work →Conversion & measurement
Know which action your website should support.
For an online shop, the primary action may be a completed order. For a packaging wholesaler, it may be a qualified quote request. Define that goal before changing the page or increasing traffic.
Review product clarity, delivery and minimum-order information, call-to-action placement and mobile usability. Then agree which changes to implement and how their effect will be assessed.
Defined starting points
Choose a focused project when the problem is clear.
Technical SEO Cleanup Package
A scoped starting point for investigating crawl and indexing problems, implementing agreed fixes and documenting validation. Suitability is checked before quoting.
View the cleanup package & pricing →Lead Response Package
For businesses that need a clearer route from website enquiry to CRM, acknowledgement and team follow-up. A starting scope for quote-led sales journeys.
View the lead response package & pricing →A tailored ecommerce project
If you need catalogue improvements, paid search, conversion work or a wider integration, share the requirements so we can define the right scope.
Discuss a tailored project →Industry FAQs
Before we plan your project.
Do you work with ecommerce stores and packaging suppliers?
Yes. The scope depends on how you sell: direct online orders, wholesale enquiries, quote requests or a combination. We review your catalogue and buyer journey before recommending changes.
Can you improve an existing website?
Yes, subject to its platform and access. We can assess SEO, product pages, navigation, enquiry forms and workflow connections without assuming a full rebuild is necessary.
Can you connect website enquiries to our CRM?
That can be scoped after checking the form tool, CRM and available connection methods. We agree field mapping, contact ownership, pipeline actions and duplicate handling before implementation.
Can you automate order or inventory workflows?
Potentially. The platform APIs, permissions and source data determine what is feasible. Order notifications or administrative handoffs can be assessed, while inventory synchronisation needs specific rules for data ownership, update timing and failures.
Do you manage paid search as well as SEO?
Yes. Paid search can be scoped separately with agreed budgets, landing pages and conversion measurement. Advertising and ongoing campaign fees are separate from website development or cleanup work.
Is AI required?
No. Start with the website, data and workflow improvements that solve the immediate problem. AI features are optional and should use reliable product information with suitable review and escalation points.
Can you guarantee more traffic or sales?
No. Results depend on demand, competition, your offer, stock availability and implementation. We define the work and measurement plan, then assess actual performance rather than promise a fixed result.
Discuss your ecommerce project
What would you like to improve?
Choose the service you need and share your website. I’ll review your enquiry and help identify a practical next step for your ecommerce or packaging business.
Prefer to talk? Book a discovery call →Please leave passwords and sensitive customer records out of your enquiry.
Discuss your business
Where is the buying journey getting stuck?
Share your website, the products you sell and the result you want to improve. I’ll help identify a practical first project and the information needed to scope it.