Understand the offer
Use automotive retention and dealership needs as the context for the campaign.
Harrier · Link-Building Case Study
Link-building support for a single-page automotive website.
My work for Harrier focuses on link building and outreach for its automotive customer retention offer. With the business presented through a single-page site, the campaign concentrates on relevant external opportunities that introduce the brand and point readers toward that central page.
Client: Harrier · Market: Australia · Focus: Link building & outreach
The campaign in focus
01
A defined audienceAutomotive businesses and dealership teams.
02
Relevant outreachExternal opportunities connected to the offer.
03
One main destinationThe single-page Harrier website.
Campaign overview · No placement or ranking results are represented.
The website context
Work around a focused, single-page offer.
Harrier presents its automotive retention offering on one main page. The link-building brief works with that structure, keeping the outreach message connected to what a visitor can actually learn on the destination page.
Find relevant opportunities
Focus outreach on opportunities that make sense for the business and its audience.
Keep the destination clear
Connect the external introduction with the offer explained on Harrier’s main page.
What the work focuses on
Link building grounded in the business context.
The campaign focuses on external visibility and link-building activity. The work is shaped around Harrier’s Australian market and its automotive retention positioning.
Opportunity research
Identify relevant websites, publications and business contexts for introducing Harrier’s offer.
Guest-content opportunities
Carry out outreach around potential guest contributions and relevant editorial topics, with proposed placements kept separate from confirmed publications.
Automotive retention context
Frame the outreach around dealership retention, customer lifecycle communication and the service information available on the website.
Link and visibility reporting
Review available backlink and search data alongside the outreach activity. Keep submitted opportunities, published links and observed search changes distinct.
Make the introduction relevant
Keep the outreach message aligned with the landing page.
With one main destination, the external message needs to match the service information a visitor will find after clicking. The campaign’s direction follows the website’s core automotive retention offer.
The single-page structure defines the current scope. The case study focuses on link building rather than a separate service-page expansion.
- A clear automotive and dealership audience.
- Topics that relate to the offer on the destination page.
- Outreach opportunities assessed for relevance.
- Accurate descriptions of the business and its services.
- A distinction between proposed and published placements.
The approach behind the work
Research, outreach and review.
The campaign connects opportunity research with a relevant message and a review of the activity completed.
Understand the positioning
Review the automotive retention offer and the audience the website addresses.
Find opportunities
Identify relevant contexts for potential contributions and business exposure.
Develop the introduction
Connect the proposed topic or placement with Harrier’s actual offer.
Track the activity
Distinguish responses, confirmed placements and the search signals available for review.
The project contribution
A defined link-building role for a specialist business.
My contribution focuses on link-building research, outreach and related reporting for Harrier’s single-page website. The project demonstrates an off-page campaign shaped around a specific offer and market.
Dated placement evidence and reporting would be needed to substantiate individual ranking changes or lead outcomes. Those results are not quantified here.
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