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Case study / Psychology practice

Tonic Psychology:
website renewal, search content and booking automation.

Two years of direct work with Tonic Psychology, spanning a website redesign and revamp, SEO, content production and automation in the booking process.

A connected project across the practice’s public website, search presence and booking journey, with changes going live in 2024.

Tonic Psychology logo

Direct client engagement
Website · SEO · Content · Booking automation

ClientTonic Psychology
RelationshipDirect engagement
Engagement lengthTwo years
Changes live2024
Project overview

Work across the website and the journey beyond it.

My work with Tonic Psychology brought together the redesign and revamp of its website, ongoing SEO activity, content production and automation within its booking process.

Working directly with the practice meant the project covered both the information people encounter online and the process supporting their next step.

The scope connects closely with the work I offer to mental health clinics and therapists: a clearer website, purposeful search content and practical administrative connections.

Delivered work

Four connected areas of responsibility.

The engagement covered these four areas. Specific booking tools and technical configuration are not detailed here.

01 / WEBSITE

Redesign and revamp.

Redesigned and revamped the practice website as part of the direct client engagement.

Explore web design and development ↗
02 / SEARCH

SEO work.

Worked on the website’s SEO, alongside its redesign and content production.

Explore SEO services ↗
03 / CONTENT

Content production.

Produced website content as part of the practice’s wider digital work.

Explore content strategy ↗
04 / OPERATIONS

Booking-process automation.

Implemented automation within the practice’s booking process, connecting the website project with administrative work.

Explore automation workflows ↗
Applying the experience

Plan the website and the administrative next step together.

For another practice, the useful starting point is its actual services, current website and the way its team handles enquiries.

See the approach for mental health practices ↗
  1. 01

    A clear public website.

    Use website design and content planning to explain your practice, services and contact routes.

  2. 02

    Search work with a defined scope.

    Review local visibility and technical SEO against the issues and opportunities present on your own website.

  3. 03

    A purposeful business handover.

    Scope the enquiry response process and any CRM connections around your approved workflow and supported tools.

A practical next project

Choose a focused starting point.

These are current iWebhacks offers for new projects, separate from the historical Tonic Psychology engagement.

Enquiry follow-up

Lead Response Package

Explore a defined setup for appropriate website enquiries, acknowledgements and staff handovers. Tools and integration scope are reviewed before implementation.

Explore the Lead Response Package ↗
Technical search foundations

Technical SEO Cleanup

Review the package’s current scope for investigating and addressing priority technical search issues on suitable websites.

Explore the Cleanup Package ↗
Your practice’s next chapter

Bring your website, content and enquiry workflow into the same conversation.

Share your current setup and the business problem you want to solve. We can define a useful first scope together.