Explain what you do
Build service pages that describe the offer, who it helps and what a customer can expect.
Content Strategy · iWebhacks
Give every page a purpose.
Know what to publish, what to improve and how it supports your business. I plan service pages, useful guides and supporting content around the questions customers ask before they enquire.
Content audits · Page planning · Editorial briefs · Measurement
Your content roadmapExample plan
Priority / page / purpose
A clear role for each page.
Core service pageExplain the offer, fit and next step.
ImproveCustomer decision guideAnswer questions before an enquiry.
CreateProject case studyShow the work and available evidence.
CreateExisting articleRefresh details and related links.
UpdateIllustrative roadmap · Your priorities follow the content review.
Start with the customer
Answer the questions behind a buying decision.
Customers may need to understand a service, compare approaches or see how you handle a problem. A content plan connects those needs to useful pages, with a clear route to your offer.
Help people decide
Plan guides and answers that address practical questions, concerns and comparisons.
Show the experience
Use real project examples, processes and verified evidence to support your claims.
What the work can include
A roadmap your team can put to work.
We review your existing content and business priorities, then agree on the pages, briefs and publishing support included in the scope.
Content audit and priorities
Assess important pages for purpose, usefulness, accuracy and available performance data. Identify what to keep, improve, consolidate or create.
Audience questions and search intent
Combine your customer knowledge with search research and relevant market observations. Map questions to useful pages and the services you want to grow.
Service pages and supporting topics
Give each planned page a distinct role. Organize related guides, FAQs and case studies around core services, with natural internal links.
Editorial briefs
Define the audience, page purpose, outline, key questions, evidence required, relevant links and next action so a writer knows what the piece needs to achieve.
Publishing and review plan
Set a realistic sequence around your resources, campaigns and seasonal needs. Assign drafting, subject review, approval and publishing responsibilities.
Measurement and content updates
Review search performance, useful landing pages and tracked customer actions where data is available. Use the findings to update content and choose the next priorities.
Make the plan usable
Know what to work on next and why.
A useful strategy should guide everyday decisions. Your roadmap connects the priority pages to their audience, purpose and next step, with enough direction to brief the work.
The level of detail depends on the agreed scope, from a focused page review to a broader editorial plan.
- A prioritized list of existing and planned pages.
- The audience, question and business purpose for each priority.
- Recommendations for page improvements and related links.
- Agreed briefs and a practical publishing sequence.
- Review responsibilities and measures for assessing progress.
Build on what you already have
Put your knowledge and existing pages to work.
Sales questions, project notes and older articles can reveal useful material. We can turn that information into clearer service explanations, refresh valuable pages and plan new content where there is a real gap.
Explore the case studies →How we work together
Review the content. Set a practical direction.
We agree on the priorities and deliverables before production, then review what the published content contributes over time.
Understand the business
Clarify priority services, audience questions, available expertise and goals.
Find useful opportunities
Assess existing pages, search data and the information customers need.
Build the roadmap
Agree on page roles, briefs, publishing order and review responsibilities.
Learn from the work
Review the agreed measures and update pages or priorities as needed.
Common questions
Before we start.
Is Content Strategy just a list of blog topics?
The plan can include service pages, guides, FAQs, case studies and updates to existing material. A calendar sets the publishing order; the strategy explains who each piece serves and what it should help them do.
Do you also write and publish the content?
Drafting, editing, WordPress publishing and ongoing updates can be included in the proposal. We agree on what I deliver and what your team handles, including subject review and final approval.
How many articles should we publish each month?
The pace depends on the useful topics available, review capacity and the needs of your existing pages. We choose a schedule the team can maintain and review rather than start with a fixed volume target.
Can you work with the content we already have?
Yes. An audit can identify pages worth improving, gaps that need new content and overlapping material that may benefit from consolidation. URL changes and redirects are reviewed before implementation.
Can AI help with the content process?
AI can assist with organizing research, outlines and drafts. The workflow still includes checking facts, adding your experience and reviewing the final piece for accuracy and usefulness. We agree on how AI is used within the scope.
Will this help with SEO and AI search visibility?
Clear service information, useful answers and sound internal linking can support a broader search strategy. A content plan does not guarantee rankings or AI citations. Technical SEO and platform visibility monitoring can be scoped separately.
How do we measure whether the plan is working?
We agree on measures appropriate to each page, such as relevant search visits, movement to a service page or tracked enquiry actions. Where available, lead-quality feedback helps connect the content to business outcomes. Publishing dates and tracking limits are considered in the review.
What do you need from me?
Your priority services, customer questions, brand preferences and examples or evidence you can share. Existing content and available analytics help establish the baseline. We also identify who can check technical details and approve drafts.
Plan your next step
Know what your website should say next.
Tell me which services you want to grow and where your content feels unclear or incomplete. Let’s build a practical plan for the pages that matter.
Discuss your content goals →