Support core product searches
SEO work includes commercially relevant paper-bag topics, with content planning around the products and questions that matter to the business.
Smartbag · Client Case Study
Digital marketing for an Australian packaging business.
My work with Smartbag brings together SEO, content planning and Google Ads management around its packaging products and customer demand.
Client: Smartbag · Market: Australia · Role: Digital marketing & Google Ads
The work in focus
01
Organic searchPackaging keywords and useful product-related content.
02
Google AdsCampaign management and performance reporting.
03
Content planningProduct priorities and seasonal buying questions.
Paid results below: January 1–December 31, 2025.
The business context
Connect packaging searches with the products customers need.
Smartbag serves an Australian market looking for packaging for retail, ecommerce and business use. The marketing work supports discovery across core paper-bag searches while also planning content around product needs and seasonal demand.
Manage the Google Ads channel
Google Ads forms part of the marketing mix, with reporting on clicks, recorded conversions, Purchases/Sales and campaign cost.
Plan around the offer
Content planning has covered mailing boxes, tissue paper, pizza boxes, honeycomb padded mailers, envelopes and packaging tape.
Answer timely customer questions
Editorial planning has included Australian retail seasons, spring events and preparation for peak trading periods.
Google Ads · Full year 2025
A year of paid campaign performance.
The supplied Google Ads overview covers January 1–December 31, 2025 and displays the following rounded totals.
51.5KReported clicks
4.26KReported conversions
4.14KReported Purchases/Sales
Reported ad cost: $134K, as displayed in the dashboard. The screenshot does not identify the account currency. Conversions and Purchases/Sales reflect the account’s tracking definitions and attribution settings; they should not be added together or interpreted as verified unique orders. Revenue, profit and return on ad spend are not established by this overview.
SEO · Keyword focus
Build visibility around core paper-bag searches.
The SEO work includes searches directly related to Smartbag’s paper-bag offering. Keywords identified in the project include:
paper bagsbrown paper bagswholesale paper bags
These are project keyword examples. Exact positions, locations and comparison dates are not supplied in the screenshots.
Additional visibility snapshot
Observe how the brand appears in AI search reporting.
A separate supplied dashboard snapshot provides another view of Smartbag’s visibility, using the reporting tool’s own metrics.
22AI Visibility score
97Reported mentions
150Reported cited pages
The screenshot also lists ChatGPT, AI Overview, AI Mode and Gemini. The report date, market and measurement methodology are not visible, so these figures are presented as a snapshot, rather than a change over time or part of the 2025 Ads results.
The approach behind the work
Keep marketing connected to the product range.
My role combines digital marketing planning and Google Ads management with SEO and content work. Product priorities and customer questions provide direction for the content plan, while performance reporting helps inform the next review.
This project brings paid and organic activity into one business context, with each channel measured according to the data available.
- Core product searches that match Smartbag’s offer.
- Content planning around packaging needs and seasonal demand.
- Google Ads management and account performance review.
- Separate reporting for paid activity and search visibility.
- Ongoing priorities shaped by the products the business wants to promote.
Discuss your marketing
Connect your product priorities with a practical marketing plan.
Tell me what you sell, who you want to reach and how your campaigns perform today. Let’s identify the next useful improvements.
Discuss your project →