Smartbag Australia

The Challenge

Smartbag.com.au, a leading provider of custom-printed and retail bags in Australia, was facing challenges with low organic traffic in 2010, poor keyword rankings, and a high reliance on paid ads to drive sales. Despite offering high-quality products, the website struggled to appear on Google’s first page for high-intent, industry-relevant keywords.

Key issues:
❌ Low rankings for high-volume eCommerce keywords
❌ Limited organic traffic growth
❌ High competition from established online retailers
❌ Weak backlink profile affecting domain authority

Our Strategy

To increase Smartbag.com.au’s organic visibility and drive consistent traffic, we implemented a custom SEO campaign focused on:

✅ Keyword Optimization & Research – Identified high-converting, buyer-intent keywords for product pages and blog content.
✅ Technical SEO Fixes – Improved site speed, mobile-friendliness, and structured data to enhance search rankings.
✅ Content Optimization – Optimized category and product pages with SEO-friendly descriptions and engaging content.
✅ Link Building Strategy – Secured high-quality backlinks from relevant industry websites to boost domain authority.
✅ On-Page SEO Improvements – Optimized meta tags, headings, and internal linking to improve search engine visibility.
✅ Local SEO Enhancements – Strengthened Google Business Profile and added local citations for

The Results (After 6+ Months) and Until Now - we are their SEO provider targeting Australia wide

📈 Organic traffic increased by 85%
📈 First-page rankings achieved for 30+ competitive keywords
📈 50% growth in eCommerce sales from organic traffic
📈 Bounce rate reduced by 20% due to improved page experience
📈 Backlink profile strengthened with 100+ new high-authority links

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."