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Case Study: Long-Term SEO Success for National Roadside Assist

Client: NationalRoadsideAssist.com.au
Industry: Automotive & Roadside Assistance
Service Provided: Full-Scale SEO Campaign
Duration: 12+ Months (Ongoing Monthly Retainer)

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Traffic and Organic Keyword from All Time performance shows that our SEO campaign works since from the start.

Keywords that ranked in Google increases over time and improved its visibility during the SEO campaign.

The content we created for the past year still works best for the site where it drives 40% of their organic leads.

5K web search clicks for the past 3 months. We are working on adding more pages since some of them were removed and needs replacement

The Challenge

National Roadside Assist, a provider of roadside assistance services across Australia, partnered with us to improve their search engine visibility, organic traffic, and lead generation. Their key challenges included:

❌ Low organic traffic – Heavy dependence on paid ads for lead generation.
❌ Weak keyword rankings – Struggled to rank for high-intent industry keywords.
❌ Limited local SEO presence – Needed better visibility in multiple locations.
❌ Website performance issues – Slow-loading pages affecting user experience and rankings.

To reduce reliance on paid ads and generate consistent organic leads, they required a strong SEO strategy that would establish long-term visibility on Google.

Our SEO Strategy

1️⃣ Keyword Research & Optimization

✅ Targeted high-volume, service-related keywords such as "roadside assistance near me" and "emergency car breakdown help".
✅ Optimized meta titles, descriptions, and headings to improve search rankings.

2️⃣ Technical SEO Enhancements

✅ Improved site speed & mobile responsiveness to enhance user experience.
✅ Fixed broken links, duplicate content, and indexing issues.

3️⃣ Local SEO & Google My Business Optimization

✅ Optimized Google Business Profile for multiple locations.
✅ Built local citations & directory listings for increased local visibility.
✅ Encouraged customer reviews to boost credibility.

4️⃣ Content Marketing Strategy

✅ Created SEO-optimized blog content on vehicle safety, roadside tips, and emergency preparedness.
✅ Improved service page content to increase relevance & conversion rates.

5️⃣ High-Quality Link Building

✅ Secured 100+ industry-relevant backlinks to strengthen domain authority.
✅ Partnered with automotive blogs & directories for referral traffic.

The Results (After 12+ Months & Ongoing Growth)

📈 Organic traffic increased by 120% (vs. previous year)
📈 First-page rankings for 50+ competitive keywords
📈 60% increase in monthly organic leads & calls
📈 Stronger local SEO presence across multiple locations
📈 Higher conversion rates due to optimized content & UX

Key Takeaway

By focusing on a long-term SEO strategy, National Roadside Assist successfully transitioned from paid ad dependency to generating a steady stream of organic leads. The continuous SEO improvements have resulted in sustained rankings, increased traffic, and a stronger local market presence, making SEO a high-ROI marketing investment for their business.

🚀 Want Long-Term SEO Success?

Let’s build a strategy that drives real, sustainable results. Contact us today!

From The Client

"These guys have built such a strong relationship with our organization that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."

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