Brazilian Wax

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Client: BrazilianWax.com
Industry: Beauty & Personal Care (Waxing Services)
Service Provided: Full-Scale SEO Campaign
Duration: 4 Years (Ongoing Growth & Optimization)

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Able to improve its traffic and conversion base on the targeted events from GTM and GA4

Organic search is the channel that dominates due to the number of keywords that ranked in the first page attracting new visitors.

Engagement for a month in the whole February 2025. A booking appointment of 63K for every services and product demo.

Organic keywords increased in 2024 to date. Attracting more organic users and leads for the business.

The Challenge

BrazilianWax.com, a leading beauty and waxing service provider, approached us with a goal to increase organic traffic, improve search rankings, and drive more appointments through their website. However, they faced several roadblocks:

❌ Limited online visibility – The website wasn’t ranking well for key waxing-related searches.
❌ Highly competitive industry – Competing with major beauty brands and local salons.
❌ Low domain authority – A weak backlink profile was affecting search credibility.
❌ Unoptimized content & structure – Service pages lacked SEO-friendly keywords & local optimization.

To compete in the beauty and personal care space, BrazilianWax.com needed an aggressive and long-term SEO strategy to establish its dominance in the industry.

Our SEO Strategy

1️⃣ Keyword Research & On-Page Optimization

✅ Identified and targeted high-intent service keywords such as "Brazilian wax near me" and "best waxing salon."
✅ Optimized service pages, metadata, and internal linking for better keyword rankings.

2️⃣ Content Marketing & SEO Blogging

✅ Created long-form, engaging content around waxing tips, skincare, and post-waxing care.
✅ Developed a content calendar to publish SEO-driven blogs that built topical authority.

3️⃣ Local SEO & Multi-Location Optimization

✅ Optimized Google My Business profiles and location-based pages for salon branches.
✅ Built local citations & directory listings to improve local search visibility.
✅ Collected and showcased customer reviews to boost credibility.

4️⃣ Technical SEO Enhancements

✅ Improved website speed & mobile responsiveness for better user experience.
✅ Fixed broken links, structured data issues, and indexing problems.

5️⃣ Link Building & Authority Growth

✅ Acquired 100+ high-quality backlinks from beauty, wellness, and lifestyle blogs.
✅ Partnered with influencers & industry websites for guest posts and collaborations.

The Results (After 4 Years of Consistent SEO Work)

📈 Organic traffic increased by 250% compared to Year 1
📈 First-page rankings for 60+ competitive beauty service keywords
📈 85% increase in appointment bookings from organic search
📈 Stronger local SEO presence across multiple salon locations
📈 Domain authority significantly improved with authoritative backlinks

From Andreia (Owner)

⭐️⭐️⭐️⭐️⭐️ "The Best Investment for Our Business!"
"Working with iWebhacks Digital Marketing for the past four years has been a game-changer for our brand! When we first started, we struggled to get organic traffic and relied heavily on paid ads. Their SEO expertise completely transformed our online presence, and now we consistently rank on the first page for competitive beauty service keywords. Our appointment bookings have skyrocketed, and our local SEO visibility has never been better. We highly recommend iWebhacks to any business looking for real, long-term SEO success!