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For the past 15+ years, I’ve dedicated my career to helping businesses grow through SEO, digital marketing, automation, and intelligent web systems. Today, I combine that expertise with advanced AI engineering to build smarter, faster, and more scalable digital solutions.
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How I Helped a Boston Real Estate Brokerage Rank on Page One for "Boston Realtor"
A targeted real estate SEO strategy and industry solution that helped The Charles Realty attract around 5.9K monthly organic visitors, with 90% of traffic coming from non-branded searches.
Standing Out in a Crowded Boston Real Estate Market
Boston is one of the most competitive markets for real estate searches. The Charles Realty needed to rank not just for its brand name, but for non-branded buyer and seller queries.
The Charles Realty is a Boston-based real estate brokerage with deep local expertise in condo sales, luxury properties, and neighborhood-focused listings.
They wanted their online presence to match their offline reputation — and to be easily discoverable by people searching for Boston agents, condos, and homes for sale.
- Highly competitive SERPs for terms like "Boston Realtor", "Boston real estate agent", and neighborhood-specific searches.
- Need to attract non-branded traffic from people who don't yet know the brokerage by name.
- Content and pages not fully aligned with how Boston buyers and sellers actually search.
- Opportunity to better structure neighborhood pages, condo guides, and buyer/seller resources.
- Need for consistent, long-term organic growth instead of short spikes from paid campaigns.
Local SEO, Content Architecture & Search Intent for Real Estate
I designed a real estate-specific SEO strategy focused on local intent, optimizing neighborhood content, and aligning pages with the way people search for Boston homes and agents.
Started with a full SEO audit of the site: technical issues, crawlability, indexation, and existing keyword coverage. Mapped out core buyer and seller keyword themes for Boston and sub-markets, then fixed on-page fundamentals like meta tags, headers, internal links, and schema markup.
Optimized and expanded content for key Boston neighborhoods, condo buildings, and property types. Built out guides and listing-focused pages that targeted queries like "Back Bay condos", "South End realtor", and other high-intent searches, supported by SEO services and AI-assisted content.
Developed an ongoing content plan featuring buyer and seller resources, market updates, and guides about buying in Boston. Focused heavily on non-branded searches so that people looking for an agent or condo expert could discover The Charles Realty even if they'd never heard the brand name before.
Page One Visibility & Strong Non-Branded Organic Traffic
As the SEO system gained traction, The Charles Realty secured first-page rankings for competitive terms while building a steady pipeline of non-branded organic visitors.
| Metric | Before | Now |
|---|---|---|
| Monthly Organic Sessions | Lower baseline | ~5,900 |
| Non-Branded Traffic Share | Lower % | ~90% |
| Branded Traffic Share | Majority before | ~10% |
| Ranking for "Boston Realtor" | Below page one | Page 1 |
Most organic visitors now discover the brand through non-branded searches — exactly what you want in a competitive local real estate market.
- Increased discovery from buyers and sellers searching for Boston agents, condos, and neighborhoods.
- Brand is now visible for both broad and niche real estate terms, not just its own name.
- Neighborhood and property-focused content better matches user search intent.
- Improved lead quality as users arrive through information-rich, locally-optimized pages.
"Competing in Boston real estate online is no joke. After Jason's work, we started showing up for the searches that actually matter — and we've seen a noticeable lift in enquiries from people who found us through Google."
Want Similar SEO Results for Your Real Estate or Local Service Business?
I combine local SEO services, real estate-focused industry solutions, and AI-enhanced content to help brokers, teams, and agents attract clients from search.
If you're a real estate brokerage, solo agent, or local service provider and want to rank for competitive local terms while growing non-branded organic traffic, we can build a strategy tailored to your market.
- SEO audit of your current rankings, content, and local visibility.
- Keyword and content roadmap focused on buyers, sellers, and neighborhood intent.
- Recommendations for ongoing content, marketing automation, and lead capture.
- Clear, practical next steps based on your budget and timelines.
You get a real, practical plan — not generic advice. Every recommendation is grounded in your market, inventory, and goals.
Prefer email? Use the form and I'll reply with a tailored response and possible next steps.
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