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For the past 15+ years, I’ve dedicated my career to helping businesses grow through SEO, digital marketing, automation, and intelligent web systems. Today, I combine that expertise with advanced AI engineering to build smarter, faster, and more scalable digital solutions.
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How I Helped an Australian Photographer Turn Google Searches Into Organic Leads
A full-stack SEO campaign for Fervour Films, focused on increasing high-intent organic enquiries and reducing dependence on paid ads and social media.
From Beautiful Work to Consistent Organic Enquiries
Fervour Films already had strong creative work. The main challenge was turning that into reliable organic visibility and inbound leads from Google.
Fervour Films is an Australian-based photography and videography studio focusing on weddings, brands, and storytelling-driven visuals. Their work was strong, but their website wasn't fully leveraged as a lead generation engine.
Prior to the SEO project, most enquiries came from referrals, social media, and occasional ads. Organic search was underperforming despite strong visuals and portfolio quality.
- Limited organic visibility for primary "photographer" and "video" keywords in target locations.
- Service pages were thin, not fully optimized, and didn't clearly target user search intent.
- No structured content strategy (blogs, guides, location pages, FAQs) to build topical authority.
- Dependence on social + ads meant inconsistent enquiry volume month-to-month.
- Low index coverage and missed on-page SEO fundamentals (titles, meta, schema, internal links).
Full-Stack SEO Built Around How People Actually Search
Instead of just tweaking titles, I implemented a complete SEO system: technical fixes, service page optimization, local SEO, content strategy, and conversion improvements.
Performed a full technical audit: page speed, Core Web Vitals, URL structure, indexation, schema, and mobile performance. Fixed crawling issues, improved loading times, and structured the site so search engines could easily understand services and locations.
Rebuilt core service pages around specific search intents (wedding photography, brand films, corporate video, etc.), added persuasive copy, FAQs, supporting media, and clear calls-to-action to turn visitors into leads.
Launched a content plan featuring location-based pages (city/suburb targets) and helpful blog content (shoot guides, planning tips, storytelling, etc.), all internally linked back to key service pages to build topical and local authority.
From Low Organic Presence to a Consistent Lead Engine
Within a few months, organic search shifted from a minor channel to one of the main drivers of new enquiries — without increasing ad spend.
| Metric | Before | After |
|---|---|---|
| Monthly Organic Traffic | ~300 | ~750+ |
| Top 10 Ranking Keywords | 12 | 45+ |
| Monthly Organic Enquiries | ~3 | 18+ |
| Organic vs Ad-Driven Leads | ~10% organic | ~65% organic |
*Numbers shown are representative for case study storytelling. Replace with actual analytics for live version.*
- Organic traffic became a reliable, growing channel for new leads.
- Leads coming from Google search tended to be higher-intent and further along in the buying decision.
- Reduced reliance on paid ads and platform algorithms, creating a more stable enquiry pipeline.
- Improved perception of brand authority due to better rankings for competitive photography terms.
"We used to rely heavily on social media and paid ads to fill our calendar. After Jason's SEO work, we now get consistent enquiries from people who found us on Google and are ready to book. It finally feels like our website is working for us."
Want Similar SEO Results for Your Photography or Creative Business?
Whether you're a photographer, videographer, creative studio, or service-based business, I can build a custom SEO and content strategy designed to generate real organic enquiries.
If you're tired of inconsistent leads from social media or paid ads alone, it's time to turn your website into a long-term, search-driven growth asset.
- SEO audit of your current site and rankings.
- Custom SEO roadmap based on your services and locations.
- Content and lead generation ideas tailored to your niche.
- Clear next steps to start increasing organic enquiries.
No generic advice — every recommendation is tailored to your business, your market, and your goals.
Prefer email? Use the form and I'll reply with recommendations and possible next steps.
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