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For the past 15+ years, I’ve dedicated my career to helping businesses grow through SEO, digital marketing, automation, and intelligent web systems. Today, I combine that expertise with advanced AI engineering to build smarter, faster, and more scalable digital solutions.
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How I Helped an Industrial eCommerce Supplier Turn 21K Visits Into 1,861 Quote Requests
A full-stack SEO strategy, combined with industry solutions and AI automation, helped an industrial fastener supplier scale search traffic, RFQs, and high-intent B2B leads.
From Complex Catalog to High-Intent Industrial Lead Machine
Extreme Bolt already had a strong product catalog. The challenge was turning deep technical content and niche materials into consistent, qualified inbound demand from search and RFQs.
Extreme Bolt & Fastener is an industrial supplier specializing in high-performance fasteners made from advanced materials like Inconel, Monel, Hastelloy, Titanium, and engineered polymers.
The website serves engineers, buyers, and procurement teams across aerospace, oil & gas, marine, semiconductor, and other high-spec industries. Decisions are technical, high-value, and require trust.
- Large catalog with many product pages not fully optimized for search or conversion.
- Limited internal linking between materials, industries, and application pages.
- Technical SEO issues affecting indexation and visibility across deep product categories.
- Underutilized content around industries served (aerospace, oil & gas, marine, semiconductor, etc.).
- No automation behind RFQ handling — manual triaging, routing, and follow-up.
Industry-Level SEO, AI Automation & Content Systems Working Together
Instead of only optimizing a few product pages, I built a connected system: technical SEO, industrial content clusters, industry solutions, and marketing automation services for RFQs.
Audited the full site architecture and fixed indexing issues, duplicate meta data, and slow-loading templates. Restructured category → subcategory → product and application pages so search engines could better understand materials, industries, and use cases.
Built content hubs targeting aerospace, oil & gas, marine, semiconductor, and other key industries. Each hub connected product pages, material science content, and engineering FAQs, leveraging SEO services and AI solutions & automation for faster content generation.
Implemented AI and marketing automation for RFQ forms: auto-tagging by industry and material, routing requests to the right team, and generating smarter follow-up sequences to move engineering leads closer to purchase.
From Static Catalog to a Scalable RFQ & Organic Demand Engine
With connected SEO, content, and automation in place, Extreme Bolt saw consistent growth in traffic, rankings, and high-intent RFQs.
| Metric | Before | Now |
|---|---|---|
| Total Monthly Sessions | Lower baseline | 21,000+ |
| Monthly Organic Visitors | Significantly lower | 5,400+ |
| "Request a Quote" Submissions | Fewer, inconsistent RFQs | 1,861 / month |
| Industrial Keyword Coverage | Limited | Broader coverage across materials & industries |
These numbers show the current month's performance. With ongoing SEO & automation, the system continues to compound over time.
- Organic search became a major driver of engineering RFQs and inbound demand.
- RFQ processing became faster and more organized through AI-based routing and follow-up.
- Improved visibility for advanced materials and industry-specific solutions increased trust with technical buyers.
- The website evolved into a true industrial resource hub, not just a static catalog.
"We've always had strong products and technical depth, but now our website finally reflects that. The increase in qualified quote requests and improved RFQ handling has had a real impact on our pipeline."
Want Similar SEO & Automation Results for Your Industrial or B2B eCommerce Brand?
I combine SEO services, industry-specific solutions, and AI automation to build scalable demand engines for complex B2B and industrial businesses.
If you're running an industrial, manufacturing, or B2B eCommerce business and want reliable, high-intent leads from search — paired with smarter RFQ handling — we can build a system tailored to your catalog and industries.
- SEO audit of your current traffic, rankings, and catalog structure.
- Industry-specific content & industry solutions roadmap.
- AI & marketing automation services for RFQs and lead handling.
- Clear, actionable next steps to grow organic demand and streamline operations.
You get practical recommendations designed around your catalog size, industries served, and internal capacity — not generic advice.
Prefer email? Use the form and I'll reply with a tailored plan and options based on your goals.
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