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For the past 15+ years, I’ve dedicated my career to helping businesses grow through SEO, digital marketing, automation, and intelligent web systems. Today, I combine that expertise with advanced AI engineering to build smarter, faster, and more scalable digital solutions.
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How I Helped an Australian Paper Bag eCommerce Brand Dominate Search & Scale Revenue
For over 15 years, I’ve helped Smartbag Australia (smartbag.com.au) grow using only digital — no TV, no radio, no flyers — just SEO + PPC and eCommerce industry solutions. Today, they attract 12K–15K organic visitors per month and generate around $100K–$200K in monthly sales.
Becoming Australia's Go-To Paper Bag Brand — Without Old-School Advertising
Smartbag wanted to dominate the paper bag and packaging space across Australia using digital channels only — no TV, radio, print, or flyers. Everything had to come from search and paid media.
Smartbag Australia (smartbag.com.au) is an eCommerce supplier of paper bags and packaging for retailers, events, food businesses, and national brands.
They compete nationally against big-box suppliers and importers. The differentiator: strong product range, reliable supply, and a web presence built to capture buyers at the exact moment they search.
- Competing in national SERPs for generic, competitive terms like "paper bags" and "wholesale paper bags".
- No traditional advertising safety net — all growth needed to come from SEO and PPC performance.
- Large catalog requiring structured category and product-level SEO.
- Need to balance branded traffic with scalable non-branded demand across Australia.
- Ensuring that paid campaigns and organic efforts supported each other instead of working in silos.
SEO + PPC Working Together to Capture "Paper Bags" Demand Nationwide
Over 15 years, I built an integrated system: national keyword coverage, tightly-structured campaigns, and ongoing optimization using industry-specific strategies and AI-driven optimization.
Structured the site around how customers search: paper bags by size, color, use case, and industry. Cleaned up technical SEO, optimized category pages, and ensured strong on-page SEO for core keywords like "paper bags" and "wholesale paper bags" while building internal links for depth and relevance.
Launched and refined Google Ads campaigns targeting commercial-intent keywords across Australia. Used exact, phrase, and smart match variations, directing traffic to high-converting category and product pages. Organic and paid were treated as one system — not separate channels.
Over time, layered in AI-enhanced optimization and marketing automation services: smarter bidding, content testing, search term mining, and landing page refinements. The result: more qualified traffic, better ROAS, and stable growth in monthly sales.
From Simple Online Store to a High-Volume, Search-Driven Sales Engine
Smartbag evolved into a national player in the paper bag & packaging space — with every sale traceable back to SEO and PPC efforts.
| Metric | Before | Now |
|---|---|---|
| Monthly Organic Sessions | Low starting baseline | 12K–15K |
| Monthly Sales | Much lower volume | $100K–$200K |
| Core Keyword Positions | Unstable / lower rankings | Top visibility for "paper bags", "wholesale paper bags" and related terms |
| Offline Advertising Spend | Not applicable | $0 (no TV, radio, flyers) |
All sales growth comes from digital — primarily SEO and PPC — with no traditional ad channels in play.
- Smartbag became one of Australia's most visible brands for paper bags and related packaging online.
- Reliable monthly sales in the $100K–$200K range purely from digital channels.
- SEO and PPC together built a defensible position against competitors and marketplaces.
- 15+ years of compounding digital growth — proving that a focused search strategy can replace traditional advertising.
"We've never used TV or radio. Our growth has come entirely from being found online. Jason's SEO and PPC work turned our website into the engine of the business."
Want Similar SEO & PPC Results for Your eCommerce or Supply Business?
I combine SEO services, industry-specific strategies, AI optimization and marketing automation to build digital-only growth systems for eCommerce brands.
If you run an eCommerce or product-based business and want to rely on digital instead of traditional advertising, I can design a system similar to what I built for Smartbag — tuned to your products, margins, and market.
- SEO & PPC audit of your current performance and opportunities.
- Keyword and campaign roadmap to capture non-branded and branded demand.
- Recommendations for landing page, funnel, and automation improvements.
- Clear, realistic next steps based on your budget and growth targets.
You get a practical, numbers-focused plan — not generic advice or random tactics.
Prefer email? Use the form and I'll reply with a tailored response and possible options.
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